INSPIRING WOMEN.

Puma - She Moves Us

SHE MOVES US is a platform where PUMA celebrates women who move together to achieve and connect – through sport, culture and values.
Puma showcased SHE MOVES US through their partnership with W Series. 

As the conduit between the PUMA and W Series, I delivered the SHE MOVES US manifesto across the globe through W series outlets.
I worked on brand strategy, concept development through to build; bringing the campaign to live physically and digitally. With compelling story telling, the Puma W Series Team became the fan favourite and built the drivers profiles globally into leading female motorsport athletes.