PIONEERING WOMEN’S MOTORSPORT.

W Series

Build W Series into the worlds leading women’s motorsport series; from its inception to racing alongside Formula 1 across the globe.

As Design Director at W Series I developed and created all aspects of the series branding and creative direction. The objctive was to connect with a growing young female social audience, become instantly recognisable and entice new sponsors. I lead the creative team on everything for the series, across the marketing and partnership activations, brand collaborations, liveries, racesuits, merchandise, garages, trucks, hospitality, trophies, sponsor presentations and collaborations.